Nostalgia news and trends

From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
Retail // April 20, 2024

From the rise of social networking to a more fractured media landscape to the integration of artificial intelligence (AI) into daily life, the world looks very different now than it did in the ’00s, and brands are seizing on the opportunity to harken back to...

Why Juicy Couture’s New Menswear Line Could Be a Hit With Gen Z 
Retail // January 23, 2024

There are numerous ways to evoke nostalgia.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree...

Can Selfridges’ Play on Nostalgia Revive the Yellow Pages?
Retail // September 09, 2023

When was the last time you saw the Yellow Pages? Probably in 2019, since that was the last time it was published. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Struggling Gap Bets on Nostalgia and Brings Back Barbie 
Retail // April 21, 2023

Just last month, Gap reflected on a year of struggle, with numerous net losses, bloated inventory levels and a search for a permanent CEO. In the wake of these challenges, the retailer has been exploring strategies to regain momentum and reconnect with consumers. As part of...

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Can Selfridges’ Play on Nostalgia Revive the Yellow Pages?

September 09, 2023
When was the last time you saw the Yellow Pages? Probably in 2019, since that was the last time it was published. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By […]