Darden Restaurants, the parent company of popular dining chains including Olive Garden, The Capital Grille and LongHorn Steakhouse, has adopted a strategic shift in its marketing approach. Instead of relying heavily on short-term promotions, the company is focusing on building brand equity — the value...
As consumers struggle with ongoing budgetary pressures, many are reining in their alcohol spending at nice restaurants by sticking to more budget-friendly brands, Darden Restaurants observed. The full-service restaurant (FSR) group, which is the parent company of Olive Garden, LongHorn Steakhouse, and a number of...
Darden, the parent company of a range of popular full-service restaurant (FSR) brands including Olive Garden, LongHorn Steakhouse, Cheddar’s Scratch Kitchen and others, continues to opt out of the delivery game, despite widespread demand for the channel. Darden President and CEO Rick Cardenas argued on...
After years of being conspicuously absent from the DoorDash marketplace, Starbucks is finally appearing on the platform. The coffeehouse chain, the world’s largest restaurant company by revenue, revealed Tuesday (Sept. 13) that it has partnered with the United States’ leading aggregator as part of a...
September 23, 2019
To-go service is getting more important, and online ordering still needs to be made simpler. Those are among the main lessons from the latest report that helps to detail digital and mobile progress in the world of quick-service restaurants (QSRs). As PYMNTS readers know, the QSR industry is undergoing historic innovation and disruption — and […]
March 21, 2024
Olive Garden owner Darden has seen a drop in lower-income diners patronizing its restaurants. The company, which also owns Longhorn Steakhouse, on Thursday (March 21) reported earnings that showed sales up 6.8% for the quarter, driven primarily by its recently-acquired Ruth’s Chris Steakhouse chain. However, a recurring theme during the company’s earnings call was pullback among lower-income consumers. “We’re clearly seeing consumer behavior […]
September 22, 2023
Darden Restaurants, the parent company of popular dining chains including Olive Garden, The Capital Grille and LongHorn Steakhouse, has adopted a strategic shift in its marketing approach. Instead of relying...
December 29, 2021
Of the 26 states — and Washington, D.C. — mandating minimum wage raises in 2022, California and New York are the only states that will require employers to pay at...
September 24, 2020
Darden Restaurants reported on Thursday (Sept. 24) that over half of its combined off-premise sales at its three largest brands during the company’s fiscal Q1 were completely digital. The company,...
