Rufus news and trends

Amazon Launches Lens Live, Expands AI-Powered Shopping Features
Amazon // September 09, 2025

Amazon has announced the debut of Lens Live, a new visual search feature intended to make product discovery faster and more interactive in its shopping app. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Amazon Pledges $26B Quarterly for GenAI and Retail Overhaul
Amazon // February 06, 2025

Amazon continues its push into artificial intelligence (AI) and robotics, signaling a shift in its retail and technology business strategies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Retailers Bet on AI to Drive Post-Holiday Sales
artificial intelligence // December 27, 2024

Inside Amazon’s digital marketplace this holiday season, a new artificial intelligence (AI) assistant named Rufus has been steering shoppers through millions of product choices. The chatbot, launched earlier this year, represents the retail giant’s push to streamline the complex world of online shopping. Get the...

Amazon Earnings Provide Sneak Peak Into Short-Term Future Strategy
Amazon // October 31, 2024

By now you probably know that Amazon exceeded revenue expectations for Q3 Thursday (Oct. 31) driven by the strength of its AWS cloud computing division and its fall sales events. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Interviews & Exclusives
Amazon Pledges $26B Quarterly for GenAI and Retail Overhaul

February 06, 2025
Amazon continues its push into artificial intelligence (AI) and robotics, signaling a shift in its retail and technology business strategies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this […]

Amazon Sellers Go All In on Logistics and GenAI

September 20, 2024
If you were looking for a pulse check on the state of small and mid-sized businesses (SMBs) post-interest rate cuts, you could do worse than Seattle this week. Get the...

Quick Reads
AI Fuels Record $11.8 Billion Black Friday eCommerce Boom

November 30, 2025
Artificial intelligence-powered shopping tools have helped drive record levels of Black Friday spending this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Amazon Launches Lens Live, Expands AI-Powered Shopping Features

September 09, 2025
Amazon has announced the debut of Lens Live, a new visual search feature intended to make product discovery faster and more interactive in its shopping app. Get the Full Story...

Rufus, Amazon’s AI Shopping Companion, Rolls Out Nationwide

July 12, 2024
Amazon’s generative artificial intelligence-powered conversational shopping assistant, Rufus, is now available to all U.S. customers in the Amazon Shopping app. Get the Full Story Complete the form to unlock this...

Amazon Beta Launches Generative AI Shopping Assistant Rufus

February 01, 2024
Amazon has beta launched a new generative artificial intelligence (AI)-powered shopping assistant.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...