Rufus news and trends

Retailers Bet on AI to Drive Post-Holiday Sales
artificial intelligence // December 27, 2024

Inside Amazon’s digital marketplace this holiday season, a new artificial intelligence (AI) assistant named Rufus has been steering shoppers through millions of product choices. The chatbot, launched earlier this year, represents the retail giant’s push to streamline the complex world of online shopping. Get the...

Amazon Earnings Provide Sneak Peak Into Short-Term Future Strategy
Amazon // October 31, 2024

By now you probably know that Amazon exceeded revenue expectations for Q3 Thursday (Oct. 31) driven by the strength of its AWS cloud computing division and its fall sales events. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Amazon Adds GenAI Shopping Guides to Personalize eCommerce Experience 
Amazon // October 10, 2024

Amazon has implemented new generative artificial intelligence (GenAI) technology in an attempt to improve product research and personalize shopping recommendations on its eCommerce platform, joining a growing trend of AI adoption in online retail. Get the Full Story Complete the form to unlock this article...

Amazon Sellers Go All In on Logistics and GenAI
Amazon // September 20, 2024

If you were looking for a pulse check on the state of small and mid-sized businesses (SMBs) post-interest rate cuts, you could do worse than Seattle this week. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Interviews & Exclusives
Amazon Pledges $26B Quarterly for GenAI and Retail Overhaul

February 06, 2025
Amazon continues its push into artificial intelligence (AI) and robotics, signaling a shift in its retail and technology business strategies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this […]

Amazon Sellers Go All In on Logistics and GenAI

September 20, 2024
If you were looking for a pulse check on the state of small and mid-sized businesses (SMBs) post-interest rate cuts, you could do worse than Seattle this week. Get the...

Quick Reads
Rufus, Amazon’s AI Shopping Companion, Rolls Out Nationwide

July 12, 2024
Amazon’s generative artificial intelligence-powered conversational shopping assistant, Rufus, is now available to all U.S. customers in the Amazon Shopping app. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this […]

Amazon Beta Launches Generative AI Shopping Assistant Rufus

February 01, 2024
Amazon has beta launched a new generative artificial intelligence (AI)-powered shopping assistant.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...