Ulta Beauty news and trends

Beauty Giants Race to Own the AI Shopping Moment 
artificial intelligence // April 22, 2026

The next time a customer wants a foundation shade, she might not open a search engine. She’ll ask an AI. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Starbucks Rewards Backlash Highlights Retail’s Shift Away From Points-Based Loyalty
Loyalty & Rewards // March 20, 2026

Starbucks overhauled its rewards program in this month, and customers noticed immediately. The coffee chain replaced its long-standing structure with a three-tier membership system sorting members into Green, Gold and Reserve categories based on Stars accumulated in 2025, according to Axios. The update took effect...

Ulta Beauty AI Personalization Drives Double-Digit eCommerce Surge
Retail // March 12, 2026

Digital upgrades and artificial intelligence contributed to Ulta Beauty’s better-than-planned financial performance in the fourth quarter, Ulta Beauty President and CEO Kecia Steelman said Thursday (March 12) during an earnings call. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Ulta’s Digital and AI Investments Drive Growth in Beauty Sales
artificial intelligence // December 08, 2025

Ulta Beauty reported strong third-quarter results, with digital engagement rising, eCommerce up in the mid-teen range and loyalty membership growing 4% to a new high. AI-driven personalization, social-led discovery and expanded app capabilities contributed to stronger conversion across channels. Early holiday results were positive, supported...

Interviews & Exclusives
The SKU Series Highlights How Retailers Use Data and AI to Drive Sales

November 28, 2025
Walk into a CVS pharmacy. Scroll a live auction on Whatnot. Book a salon visit through Ulta Beauty. Comparison shop a sectional on Furniture.com or step into Robert Talbott’s resurrected Madison Avenue flagship. In each case you’re seeing the same story play out in very different ways. It’s retail being rebuilt in real time around […]

Ulta Beauty Uses AI to Bridge Social Discovery and In-Store Experiences

November 18, 2025
Watch more: From Scroll to Store: How Ulta Beauty Is Connecting Commerce, Content and Community Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Ulta, Old Navy and Mercari Rise in Holiday Shopping App Usage

November 03, 2025
Who’s going to win the digital wallet for the holidays? It was a question we asked as November started. A quick check of the PYMNTS app provider shopping rankings for...

Ulta Beauty’s AI Strategy Drives a 95% Customer Repurchase Rate

May 27, 2025
Ulta Beauty has built a fan following by making cosmetics accessible to the everyday shopper: It stocks not only premium brands but also mass-market cosmetics. Get the Full Story Complete...

Quick Reads
Ulta Beauty Deploys Google-Powered AI Assistant and Agentic Commerce

April 22, 2026
Shoppers looking for beauty products will soon be able to get personalized assistance powered by artificial intelligence on Google surfaces and on Ulta Beauty’s digital properties. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily […]

Ulta Beauty AI Personalization Drives Double-Digit eCommerce Surge

March 12, 2026
Digital upgrades and artificial intelligence contributed to Ulta Beauty’s better-than-planned financial performance in the fourth quarter, Ulta Beauty President and CEO Kecia Steelman said Thursday (March 12) during an earnings...

Target and Ulta Beauty to End Shop-in-Shop Partnership Next Year

August 14, 2025
Target and Ulta Beauty said Thursday (Aug. 14) that they have mutually agreed not to renew their shop-in-shop partnership when the current agreement expires in August 2026.  Get the Full Story...

Ulta Beauty to Expand eCommerce Presence by Adding ‘Curated’ Marketplace

March 13, 2025
Digital acceleration, personalization and a new marketplace are on the agenda at Ulta Beauty, the company’s new CEO said Thursday (March 13) during a quarterly earnings call. Get the Full...