Ulta Beauty news and trends

Ulta Beauty Uses AI to Bridge Social Discovery and In-Store Experiences
artificial intelligence // November 18, 2025

Watch more: From Scroll to Store: How Ulta Beauty Is Connecting Commerce, Content and Community Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Ulta, Old Navy and Mercari Rise in Holiday Shopping App Usage
Mobile Applications // November 03, 2025

Who’s going to win the digital wallet for the holidays? It was a question we asked as November started. A quick check of the PYMNTS app provider shopping rankings for October showed a few surprises climbing up the ranks. The PYMNTS.com Shopping Apps page offers...

Target and Ulta Beauty to End Shop-in-Shop Partnership Next Year
Retail // August 14, 2025

Target and Ulta Beauty said Thursday (Aug. 14) that they have mutually agreed not to renew their shop-in-shop partnership when the current agreement expires in August 2026.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Ulta Beauty’s AI Strategy Drives a 95% Customer Repurchase Rate
Retail // May 27, 2025

Ulta Beauty has built a fan following by making cosmetics accessible to the everyday shopper: It stocks not only premium brands but also mass-market cosmetics. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Interviews & Exclusives
The SKU Series Highlights How Retailers Use Data and AI to Drive Sales

November 28, 2025
Walk into a CVS pharmacy. Scroll a live auction on Whatnot. Book a salon visit through Ulta Beauty. Comparison shop a sectional on Furniture.com or step into Robert Talbott’s resurrected Madison Avenue flagship. In each case you’re seeing the same story play out in very different ways. It’s retail being rebuilt in real time around […]

Ulta Beauty Uses AI to Bridge Social Discovery and In-Store Experiences

November 18, 2025
Watch more: From Scroll to Store: How Ulta Beauty Is Connecting Commerce, Content and Community Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Ulta, Old Navy and Mercari Rise in Holiday Shopping App Usage

November 03, 2025
Who’s going to win the digital wallet for the holidays? It was a question we asked as November started. A quick check of the PYMNTS app provider shopping rankings for...

Ulta Beauty’s AI Strategy Drives a 95% Customer Repurchase Rate

May 27, 2025
Ulta Beauty has built a fan following by making cosmetics accessible to the everyday shopper: It stocks not only premium brands but also mass-market cosmetics. Get the Full Story Complete...

Quick Reads
Target and Ulta Beauty to End Shop-in-Shop Partnership Next Year

August 14, 2025
Target and Ulta Beauty said Thursday (Aug. 14) that they have mutually agreed not to renew their shop-in-shop partnership when the current agreement expires in August 2026.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily […]

Ulta Beauty to Expand eCommerce Presence by Adding ‘Curated’ Marketplace

March 13, 2025
Digital acceleration, personalization and a new marketplace are on the agenda at Ulta Beauty, the company’s new CEO said Thursday (March 13) during a quarterly earnings call. Get the Full...

Ulta Aims for 50 Million Loyalty Members and 200 New Stores

October 17, 2024
Ulta Beauty plans to open 200 new stores as part of a long-term strategy announced this week. Get the Full Story Complete the form to unlock this article and enjoy...

DoorDash Expands Ulta Partnership to All 50 States

May 20, 2024
DoorDash says it is expanding its 3-year-old partnership with Ulta Beauty. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...