Customer Lifetime Value news and trends

Card Issuers Maximize Customer Lifetime Value by Expanding Product Mix
Consumer Finance // May 23, 2025

Forget complicated finance jargon. Whether it’s giant bank JPMorganChase or financial technology startup Stripe, offering shoppers the right mix of credit and debit cards and knowing how they use them is the secret to boosting long-term profits. Get the Full Story Complete the form to...

Why Fast-Moving Issuers Win in a World of Customer Impatience
Payments Innovation // May 14, 2025

Anyone who wants to learn about a winning mindset can find no shortage of quotes to get inspired. Maybe the best one comes from the GOAT (Greatest of All Time) himself. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Best-in-Class Issuers Say Processors Help Strengthen Customer Lifetime Value
Partnerships // May 08, 2025

All businesses want to increase the profitability of, and lengthen, the customer relationship — extending the customer lifetime value (CLTV). In doing so, they sidestep the expense, in time and money and manpower, incurred when forced to forge new customer relationships to replace those that...

Subscription Merchants See Failed Payments Spike Churn Rates
Subscriptions // August 02, 2023

When the subscription industry’s customers experience failed payments, it can directly lead to churn, PYMNTS research reveals, prompting merchants to lose out on hundreds of millions of dollars. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Interviews & Exclusives
Top Performers Prove Speed, Security Define Best-in-Class Card Issuing

November 04, 2025
While card issuers prioritize broad product offerings or aggressive marketing, the truly best-in-class performance in the payments sector hinges on a commitment to speed and security in customer experience and operational choices. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional […]

Card Issuers Maximize Customer Lifetime Value by Expanding Product Mix

May 23, 2025
Forget complicated finance jargon. Whether it’s giant bank JPMorganChase or financial technology startup Stripe, offering shoppers the right mix of credit and debit cards and knowing how they use them...

Best-in-Class Issuers Say Processors Help Strengthen Customer Lifetime Value

May 08, 2025
All businesses want to increase the profitability of, and lengthen, the customer relationship — extending the customer lifetime value (CLTV). In doing so, they sidestep the expense, in time and...

Subscription Merchants See Failed Payments Spike Churn Rates

August 02, 2023
When the subscription industry’s customers experience failed payments, it can directly lead to churn, PYMNTS research reveals, prompting merchants to lose out on hundreds of millions of dollars. Get the...