Generation X news and trends

Generational Divide in Online Shopping? Not So Fast, Says New Report
Credit Cards // January 22, 2025

Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
Consumer Insights // November 11, 2024

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

60% of Millennials Primarily Use Mobile Banking Apps
Digital Banking // September 16, 2024

The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Consumer Insights // August 08, 2024

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Interviews & Exclusives
47% of Consumers Check Customer Feedback Before Buying Recommended Items

May 15, 2025
Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social media recommendation. This highlights a nuanced dynamic where influencer endorsements hold some sway but are rarely the sole determinant of consumer spending decisions. Get the Full Story Complete the form […]

Generational Divide in Online Shopping? Not So Fast, Says New Report

January 22, 2025
Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. Get the Full Story Complete the form to unlock this...

41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping

November 11, 2024
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. Get the Full Story Complete...

60% of Millennials Primarily Use Mobile Banking Apps

September 16, 2024
The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. Get the Full Story Complete the form to unlock this article and enjoy...

Quick Reads
Temu Gains Following Among Older eCommerce Shoppers 

January 23, 2024
Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this […]

Visa: Americans Keep Traveling Despite Rising Costs

November 28, 2023
Rising costs haven’t stamped out the travel bug for Americans, a new Visa survey shows. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Gen X Households Gained $13T in Assets Since Q1 2020

October 05, 2021
Generation X has been seeing a boost in wealth since the pandemic began, according to data from the Federal Reserve, per Bloomberg. Get the Full Story Complete the form to...

Student Loan Debt Jumps More Than 100 Percent In Last Decade

August 30, 2017
Student loan debt in the U.S. has jumped nearly 150 percent in the last decade, reaching an all-time high of $1.4 trillion, according to credit scoring company Experian. Get the Full...