Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social media recommendation. This highlights a nuanced dynamic where influencer endorsements hold some sway but are rarely the sole determinant of...
Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. However, PYMNTS Intelligence research from the How People Pay Report, titled “eCommerce for All: How Consumers Across Generations Make Purchases Online,” found that any generation...
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What Makes Zillennials Shop,” examines this cohort as it drives change with a mix of brand...
The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. As digital transactions and mobile apps become commonplace, banks are at a crossroads. They must navigate the shift to digital while maintaining essential human interactions. A PYMNTS Intelligence...
May 15, 2025
Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social media recommendation. This highlights a nuanced dynamic where influencer endorsements hold some sway but are rarely the sole determinant of consumer spending decisions. According to a recent report from PYMNTS, […]
January 22, 2025
Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. However, PYMNTS Intelligence research from the How People Pay Report,...
November 11, 2024
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness. A PYMNTS Intelligence report, “What...
September 16, 2024
The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. As digital transactions and mobile apps become commonplace, banks are at a crossroads....
January 23, 2024
Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States. Contrary to its reputation as a platform for younger consumers, the Chinese eCommerce app’s first year of operation in the U.S. has seen older shoppers frequenting the app more often and spending more money than […]
November 28, 2023
Rising costs haven’t stamped out the travel bug for Americans, a new Visa survey shows. The new edition of the Visa Global Travel Intentions Study, released Tuesday (Nov. 28), shows that while...
October 05, 2021
Generation X has been seeing a boost in wealth since the pandemic began, according to data from the Federal Reserve, per Bloomberg. The data showed that Gen Xers, those ages...
August 30, 2017
Student loan debt in the U.S. has jumped nearly 150 percent in the last decade, reaching an all-time high of $1.4 trillion, according to credit scoring company Experian. According to Experian’s new...