Live Shopping news and trends

Whatnot Raises $225 Million for Enthusiast Community-Focused Live Shopping Platform
Shopping // October 30, 2025

Whatnot raised $225 million in a Series F funding round to continue growing its live shopping platform that focuses on enthusiast communities and operates across the United States, United Kingdom and Europe. Get the Full Story Complete the form to unlock this article and enjoy...

Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store
Retail // January 03, 2025

While Amazon and Walmart take a breather and process a fresh influx of returns, we thought we’d take a look into the interplay between online and in-store retail, which has been getting a lot of attention these days. Get the Full Story Complete the form...

Zara Bringing Fast Fashion Live Shopping Shows to the US
Retail // June 03, 2024

Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

TikTok Shop Goes Live in the U.S.
Social Commerce // September 12, 2023

TikTok is rolling out its shopping platform to its U.S. audience.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

Interviews & Exclusives
How Whatnot Turned Live Shopping Into a $6B Business

November 24, 2025
Watch more: Inside Whatnot: Why Live Shopping Works — And What It Means for eCommerce Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Retail’s Gen Z Playbook: Bridging the Digital Divide In-Store

January 03, 2025
While Amazon and Walmart take a breather and process a fresh influx of returns, we thought we’d take a look into the interplay between online and in-store retail, which has...

Shoppable Content Is Complicated; Its Future Shouldn’t Be

August 25, 2023
One of the more compelling stories to come out of the pandemic was the idea of shoppable content. Get the Full Story Complete the form to unlock this article and...

Quick Reads
Whatnot Raises $225 Million for Enthusiast Community-Focused Live Shopping Platform

October 30, 2025
Whatnot raised $225 million in a Series F funding round to continue growing its live shopping platform that focuses on enthusiast communities and operates across the United States, United Kingdom and Europe. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional […]

Zara Bringing Fast Fashion Live Shopping Shows to the US

June 03, 2024
Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

TikTok Shop Goes Live in the U.S.

September 12, 2023
TikTok is rolling out its shopping platform to its U.S. audience.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

CommentSold Buys PopshopLive to Launch Creator Commerce Platform

August 22, 2023
Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...