Creator Economy news and trends

Best Buy Launches Creator Program With Influencer Storefronts
Retail // April 08, 2025

Best Buy has debuted a platform that lets creators and influencers collaborate with the retailer. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Best Buy Courts Influencers to Tap $32 Billion Creator Market 
Retail // March 23, 2025

Best Buy is launching an influencer program, following a model popularized by Amazon and Walmart. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Mastercard Launches Cards and Catalyst Program for Creators
Mastercard // February 20, 2025

Mastercard has launched credit and debit cards designed for creators and small business owners. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

TikTok Creators Plead With Fans to Follow Them to New Platforms
Social Commerce // January 12, 2025

TikTok’s owner has one week to sell the platform or face a U.S. ban. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Interviews & Exclusives
Visa Redefines Small Business as Millions of Global Creators Gain Access to Capital and Financial Tools

November 12, 2024
The next generation of small businesses just might be the current generation of micro-businesses. They’re the creators. The 200 million plus community that populates sites like OnlyFans, Patreon, YouTube and Amplify with talent and skills from musicianship to fashion advice to stand-up comedy. And like any other business, these creators need to pay and get […]

LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?

December 26, 2023
The urge to play “creator” has spread like wildfire through our culture. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators

October 25, 2022
As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner is emerging from the ashes...

Quick Reads
Insomnia Labs Debuts Stablecoin-Based Credit Platform for Creators

July 09, 2025
Blockchain solutions provider Insomnia Labs has debuted CreatorFi, a stablecoin-based credit platform for creators. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Best Buy Launches Creator Program With Influencer Storefronts

April 08, 2025
Best Buy has debuted a platform that lets creators and influencers collaborate with the retailer. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Best Buy Courts Influencers to Tap $32 Billion Creator Market 

March 23, 2025
Best Buy is launching an influencer program, following a model popularized by Amazon and Walmart. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Mastercard Launches Cards and Catalyst Program for Creators

February 20, 2025
Mastercard has launched credit and debit cards designed for creators and small business owners. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...