American consumers remain pessimistic about the economy despite recent positive indicators. Consumers still expect elevated inflation rates for the foreseeable future, even as inflation has begun to trend downward. In this challenging environment, merchants must decide how best to attract customers. One would be forgiven...
Understanding the three online shopper personas — along with their preferences for pricing and their loyalty to favorite merchants — is essential to creating effective customer blueprints that look beyond typical demographic categories and product-centric segmentation. Indeed, more than two-thirds of online shoppers frequently opt...
I, Shopper, take thee, Online Retailer, to be my faithful partner in commerce. To have and to hold from this day forward — for better, for worse; for richer, for poorer; in sickness and in health — to love and to cherish, till death us do...
March 06, 2023
American consumers remain pessimistic about the economy despite recent positive indicators. Consumers still expect elevated inflation rates for the foreseeable future, even as inflation has begun to trend downward. In this challenging environment, merchants must decide how best to attract customers. One would be forgiven for thinking deal chasing is at the forefront of the […]
