Generation Z has emerged as a pivotal demographic for financial institutions (FIs), even as they challenge traditional loyalty strategies. The generation, whose adult members are 18 to 25 years old, is dissatisfied with many existing reward structures and instead tends to prefer more innovative, personalized...
Ahold Delhaize is combating inflation-related belt-tightening by leveraging customer data to offer targeted rewards. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...
