Retail Media news and trends

Instacart Integrates Retail Media Data With TikTok Ads Manager
Retail // October 10, 2025

Grocery technology company Instacart has announced a new integration that enables select TikTok consumer packaged goods (CPG) advertisers to use TikTok Ads Manager to tap into Instacart’s first-party retail media data. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

PayPal Offers Retail Media Assistance to Small Businesses
retail // October 07, 2025

PayPal has introduced a way for its small business customers to launch retail media networks. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Walmart Working on Shoppable Ads for Vizio TVs
Retail // June 17, 2025

Walmart reportedly aims to enable consumers to make purchases through TV remotes and interfaces while they are watching TV shows. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Pinterest and Instacart Form Deal Enabling Shoppable Ads
Partnerships // June 16, 2025

Pinterest ads will become directly shoppable via Instacart under a new retail media collaboration between the two companies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Interviews & Exclusives
CVS Turns First-Party Data Into Retail Media Power Play

November 21, 2025
Watch more: Retail Media as the New Growth Engine: How CVS Is Merging Data, Loyalty and the In-Store Experience Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, […]

PayPal Wants to Monetize the Connected Shopper With Ads

May 28, 2024
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims...

Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending

May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. Get the Full Story...

Will Retail Media Drive eCommerce Brand Revenue?

April 15, 2024
As brands see their ad spending across traditional digital media channels doesn’t go as far as it once did, eCommerce merchants are seizing on the opportunity to open up new...

Quick Reads
Instacart Integrates Retail Media Data With TikTok Ads Manager

October 10, 2025
Grocery technology company Instacart has announced a new integration that enables select TikTok consumer packaged goods (CPG) advertisers to use TikTok Ads Manager to tap into Instacart’s first-party retail media data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins […]

PayPal Offers Retail Media Assistance to Small Businesses

October 07, 2025
PayPal has introduced a way for its small business customers to launch retail media networks. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Walmart Working on Shoppable Ads for Vizio TVs

June 17, 2025
Walmart reportedly aims to enable consumers to make purchases through TV remotes and interfaces while they are watching TV shows. Get the Full Story Complete the form to unlock this...

Pinterest and Instacart Form Deal Enabling Shoppable Ads

June 16, 2025
Pinterest ads will become directly shoppable via Instacart under a new retail media collaboration between the two companies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...