Search Engine Optimization news and trends

Apple Eyes Adding AI Search to Replace Google, Ending Tech Giant Partnership
Apple // May 07, 2025

Apple is “actively looking at” revamping its Safari web browser to concentrate on artificial intelligence (AI)-powered search engines and shift away from Google search, potentially creating a colossal shift in the mobile browser landscape. Get the Full Story Complete the form to unlock this article...

Google’s AI Search Switch Leaves Indie Websites Unmoored
Google // April 07, 2025

Google’s AI-generated search answers have reportedly not been good for independent websites. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Google Antitrust Ruling Sparks Debate Among Online Publishers and SEO Experts
Google // August 21, 2024

After a landmark antitrust ruling against Google, online publications face a pivotal decision: whether to allow the tech giant to use their content for AI-generated search answers. The court’s decision thrust publishers into this choice, which could reshape the digital content landscape and the economics...

Recent Google Ruling May Open Door to More AI-Powered eCommerce
eCommerce // August 12, 2024

The recent federal court ruling against Google’s search monopoly could usher in a shift in online shopping, potentially reshaping how consumers discover products and businesses market them. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Interviews & Exclusives
Forget Browsing. The Agentic AI Internet of Tomorrow Will Find You First

May 13, 2025
Artificial intelligence (AI) could soon herald the biggest internet shake-up since dial-up gave way to WiFi. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Quick Reads
Apple Eyes Adding AI Search to Replace Google, Ending Tech Giant Partnership

May 07, 2025
Apple is “actively looking at” revamping its Safari web browser to concentrate on artificial intelligence (AI)-powered search engines and shift away from Google search, potentially creating a colossal shift in the mobile browser landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — […]

Google’s AI Search Switch Leaves Indie Websites Unmoored

April 07, 2025
Google’s AI-generated search answers have reportedly not been good for independent websites. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Report: SEO Firm Yext Considering Sale After Attracting Takeover Interest

June 07, 2024
Search engine optimization (SEO) firm Yext is reportedly considering a sale. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

European Retailers Say Google Search Changes Favor Online Aggregators

May 24, 2024
The European Union (EU) is currently facing concerns from lobbying groups representing airlines, hotels and retailers regarding Google’s proposed search changes. Get the Full Story Complete the form to unlock this article and...