Instacart’s advertising business is already one of the largest in retail media. The company generated more than $1 billion in ads and other revenue in 2025, reaching nearly 100,000 stores across more than 2,200 retail banners, Instacart said a May press release. Its existing formats...
The agentic shopping shift is most visible at Shopify. Artificial intelligence (AI)-referred traffic to Shopify stores tripled year over year in the second quarter, and orders through those AI channels tripled right along with it. New buyer orders from AI channels are arriving at nearly...
Artificial intelligence (AI) has become the shopper’s de facto research assistant, reading Amazon and Google reviews, Reddit threads and YouTube videos before anyone opens a single tab, then handing back one synthesized answer. The platforms that built their businesses on hosting those reviews have the...
Move over, Google. Digital data research platform Similarweb found that 83% of the queries triggering ads inside OpenAI’s ChatGPT would never have activated a Google Shopping ad. That gap isn’t incidental, it’s structural. Artificial intelligence (AI) assistants are reaching buyers at stages in the purchase...
December 17, 2025
Watch more: Digital Shift: Spreedly’s Adam Hiatt For more than two decades, eCommerce innovation has been shaped by a familiar gravitational pull: customers go out into the digital world, navigating search bars, filters and marketplaces to find what they want. Payments, fraud, loyalty, routing and every subsequent layer of the stack has evolved around that […]
May 15, 2025
Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social media recommendation. This highlights a...
May 13, 2025
Artificial intelligence (AI) could soon herald the biggest internet shake-up since dial-up gave way to WiFi. With Perplexity AI in talks to reach a $14 billion valuation as it seeks...
December 17, 2024
In the wine retail industry, where tradition blends with innovation, Full Glass Wine Co. is changing how consumers discover and purchase wine. Founded in 2023, the brand acquisition and management...
June 12, 2026
Viewers of a new Bravo digital series will be able to discover and shop curated Target products while the series’ hosts discuss fashion, entertaining, travel, swim, beauty and summer trends. The series, “Shop What Happens,” is inspired by the format of Bravo’s “Watch What Happens Live with Andy Cohen” and is sponsored exclusively by Target, Bravo parent company NBCUniversal said in a Thursday (June 11) press release. It […]
June 11, 2026
The shopper who can’t remember the word “cowl neck” or doesn’t know what “rattan” means has always been the hardest customer to serve. Amazon just built a tool for her....
March 24, 2026
OpenAI has added new features that it said will enhance the experience of shopping within ChatGPT. The updates include more visual shopping in ChatGPT and support for product discovery by the Agentic Commerce...
August 08, 2025
Pinterest CEO Bill Ready said Friday (Aug. 8) that it will be some time before consumers are ready to let artificial intelligence (AI) agents do their shopping for them, but that...