Top Of Wallet news and trends

Update: Credit Unions Challenge the Challenger Banks for Gen Z Wallet Share
Credit Unions // April 29, 2025

The last decade has seen a dizzying acceleration in digital banking innovation. From slick mobile-first challenger banks to the sprawling networks of national giants, competition for consumer attention (and wallet share) has never been fiercer. Get the Full Story Complete the form to unlock this...

Digital Wallet Flips The Script On Payments Friction
Digital Payments // January 15, 2021

A year ago, as 2019 was turning over into 2020, the distinction between card-present transactions and card-not present transactions was highly relevant in the world of commerce. As 2020 is becoming 2021, on the other hand — not so much and for good reason. As...

Helping FIs Maximize Card Portfolio Returns In Volatile Times
Banking // March 25, 2020

Consumers are navigating the vagaries of a brave new world dominated by the coronavirus. Cardholders’ behavior may shift on a dime. That means card portfolios can experience changing returns for financial institutions (FIs). Get the Full Story Complete the form to unlock this article and enjoy...

The Three Things FIs Need To Know About Payments Innovation
Innovation // December 14, 2017

Not innovating is not an option. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to...

Interviews & Exclusives
48% of Gen Z Would Boost Primary Card Use With Better Payment Features

June 18, 2025
In the fiercely competitive world of consumer credit, securing a “top-of-wallet” position is not merely a preference but a determinant of an issuer’s financial health and profitability. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our […]

Update: Credit Unions Challenge the Challenger Banks for Gen Z Wallet Share

April 29, 2025
The last decade has seen a dizzying acceleration in digital banking innovation. From slick mobile-first challenger banks to the sprawling networks of national giants, competition for consumer attention (and wallet...

Digital Wallet Flips The Script On Payments Friction

January 15, 2021
A year ago, as 2019 was turning over into 2020, the distinction between card-present transactions and card-not present transactions was highly relevant in the world of commerce. As 2020 is...

Helping FIs Maximize Card Portfolio Returns In Volatile Times

March 25, 2020
Consumers are navigating the vagaries of a brave new world dominated by the coronavirus. Cardholders’ behavior may shift on a dime. That means card portfolios can experience changing returns for financial...