Customer Acquisition news and trends

DraftKings Eyes Expansion Into New Markets
Earnings // November 08, 2024

Customer acquisition and its associated costs remain a double-edged sword for officials at DraftKings, according to co-founder and CEO Jason Robins. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

SMB Bloom Daily Planners Taps Social Media for Customer Acquisition
Retail // October 09, 2024

In an age where digital distractions are everywhere and time management is a constant struggle, the humble planner has found renewed purpose. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

DraftKings Isn’t Gambling on Its Innovation-Fueled Customer Acquisition Strategy
Earnings // May 03, 2024

When it comes to gambling, over a long enough time frame, the house always wins. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Slashing Ambiguity In The B2B Partnership Payments Process
B2B Payments // February 21, 2020

In a market ecosystem where Instagram influencers are a new norm in advertising, and where corporate sponsorships are diversifying throughout the digital ether, businesses’ vast network of strategic B2B partnerships is getting even bigger, and more complex. Get the Full Story Complete the form to...

Interviews & Exclusives
Beyond Flat Fees: The Rise of Hybrid Subscription Models

February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no longer just a video platform — as Mohan noted: “YouTube […]

What’s Good For Veterans Can Be Very Good For Businesses

November 12, 2018
It started in the early 1980s: The nation began to repent for what was commonly viewed as the shabby treatment of Vietnam War veterans. It caught speed in the early...

Why One-Click Isn’t Just About Checkout Anymore

August 23, 2018
The onboarding process is one increasingly rendered in bits and bytes, where, for merchant acquiring, speed matters. Streamlining the steps that must be taken in the continuum for merchants to...

How Retailers Can Reclaim A Month’s Worth Of Lost Sales

April 24, 2017
Retailers say they lose out to Amazon for many reasons. One of them is their inability to enable last minute gifting. Loop Commerce CEO Roy Erez tells Karen Webster how...

Quick Reads
Agreement Express COO On One-Click Rule For Onboarding Merchants

August 23, 2018
Numbers can be everything when it comes to any competitive landscape. That’s especially true when it comes to the competition for merchants in the battle to onboard them. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to […]