Generation Z news and trends

38% of Millennials Pay Out of Pocket for Healthcare
Healthcare // March 18, 2026

Healthcare costs are hitting the youngest adults hardest, turning even routine care into a budget decision for Americans who, on paper, should need the least medical attention. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
Retail // March 08, 2026

They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
Earnings // February 24, 2026

Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Gen Z Investments Soar as Housing Costs Move Out of Reach
Investments // February 15, 2026

Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Interviews & Exclusives
56% of Gen Z Struggle to Track When Installment Payments Are Due

March 20, 2026
For many consumers, pay later is shifting from a checkout convenience to a budgeting tool. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

38% of Millennials Pay Out of Pocket for Healthcare

March 18, 2026
Healthcare costs are hitting the youngest adults hardest, turning even routine care into a budget decision for Americans who, on paper, should need the least medical attention. Get the Full...

Millennials and Gen Z Drive Earnings Growth Across Finance and Retail

February 02, 2026
Consumer spending among millennials and Generation Z is not merely holding up. It’s underwriting earnings growth across financial services and retail, while pulling daily financial life deeper into mobile channels....

Affordability Rewrites the Household Balance Sheet

December 19, 2025
Rising prices are reshaping not just household budgets but the financial relationship between generations. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Quick Reads
Gen Z Goes Big for Legacy Brands as Malls Make a Comeback

March 08, 2026
They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Planet Fitness Banks on Gen Z and AI Amid Record Club Openings

February 24, 2026
Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Gen Z Investments Soar as Housing Costs Move Out of Reach

February 15, 2026
Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Gen Z Credit Scores Plunge as Cost of Living Rises

October 19, 2025
For members of Generation Z, it’s becoming harder and harder to maintain good credit. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...