Generation Z/page/2 news and trends

56% of Gen Z Struggle to Track When Installment Payments Are Due
Buy Now Pay Later // March 20, 2026

For many consumers, pay later is shifting from a checkout convenience to a budgeting tool. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

38% of Millennials Pay Out of Pocket for Healthcare
Healthcare // March 18, 2026

Healthcare costs are hitting the youngest adults hardest, turning even routine care into a budget decision for Americans who, on paper, should need the least medical attention. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Gen Z Goes Big for Legacy Brands as Malls Make a Comeback
Retail // March 08, 2026

They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
Earnings // February 24, 2026

Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Interviews & Exclusives
Gen Z Digital Wallet Use Climbs 21% as Budgets Tighten

March 30, 2026
Financial stress is doing more than pushing consumers to hunt for lower prices. It is also changing how they organize purchases, where they shop and which payment tools they trust most when money feels tight. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content […]

56% of Gen Z Struggle to Track When Installment Payments Are Due

March 20, 2026
For many consumers, pay later is shifting from a checkout convenience to a budgeting tool. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

38% of Millennials Pay Out of Pocket for Healthcare

March 18, 2026
Healthcare costs are hitting the youngest adults hardest, turning even routine care into a budget decision for Americans who, on paper, should need the least medical attention. Get the Full...

Millennials and Gen Z Drive Earnings Growth Across Finance and Retail

February 02, 2026
Consumer spending among millennials and Generation Z is not merely holding up. It’s underwriting earnings growth across financial services and retail, while pulling daily financial life deeper into mobile channels....

Quick Reads
Gen Z Goes Big for Legacy Brands as Malls Make a Comeback

March 08, 2026
They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Planet Fitness Banks on Gen Z and AI Amid Record Club Openings

February 24, 2026
Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Gen Z Investments Soar as Housing Costs Move Out of Reach

February 15, 2026
Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Gen Z Credit Scores Plunge as Cost of Living Rises

October 19, 2025
For members of Generation Z, it’s becoming harder and harder to maintain good credit. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...