Demographics news and trends

Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands
Retail // June 17, 2024

With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win their affinity have the opportunity to create longer-term, more valuable relationships. Get the Full Story Complete the form to unlock...

Urban-Rural Divide in Digital Healthcare Participation Continues to Grow
Healthcare // December 13, 2023

When it comes to digital healthcare, consumers living in urban areas continue to increase their engagement, but those in rural areas are beginning to pull back and return to more traditional methods. Get the Full Story Complete the form to unlock this article and enjoy...

Gen Z Alone in Reporting Improved Finances This Year
Consumer Finance // December 08, 2023

The unemployment rate is at pre-pandemic levels and inflation has dropped from 9.1% in July 2022 to 3.2% in October 2023, according to the Bureau of Labor Statistics. Yet 38% of all consumers say they are worse off than last year, and 62% are very...

Millennials Have the Most Difficulties Making Ends Meet
Consumer Finance // November 17, 2023

Millennials were born between 1981 and 1996. They entered the workforce during the economic recession that followed the 2008 crash. They endured years of job insecurity and low wages. Then they suffered the consequences of the COVID pandemic, as one of the most vulnerable segments...

Interviews & Exclusives
Families May Travel More Often, but Spend Less Than Couples Without Kids

July 29, 2024
Married couples without children are leading the way in travel spending, data show, and as others pull back their purchasing in the category, these dual-income-no-kids consumers continue to shell out.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. […]

Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands

June 17, 2024
With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win their affinity have the opportunity...

Urban-Rural Divide in Digital Healthcare Participation Continues to Grow

December 13, 2023
When it comes to digital healthcare, consumers living in urban areas continue to increase their engagement, but those in rural areas are beginning to pull back and return to more...

Why Seniors’ Surprisingly Strong Spending Power Starts at Home

July 25, 2023
Paid-off homes and higher savings cushions could be behind the elder generation’s purchasing abilities. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Quick Reads
PayPal Brings In ‘Silver Tech’ Segment Amid Pandemic

May 18, 2020
As individuals throughout the country stay in their residences to avoid spreading the virus and cash is viewed as a germ risk, PayPal is bringing in a new segment amid stay-at-home shutdowns. Individuals beyond the age of 50 comprised the payment firm’s quickest growing demographic between March and April, CNBC reported. Get the Full Story Complete […]

Whole Foods Eyes Sears, Kmart Stores For Expansion

April 10, 2019
Amazon might be looking at taking over as many as 110 old Sears and Kmart stores in order to launch new Whole Foods locations. BMO Capital Markets revealed the prediction...