Trading Down news and trends

High-Income Americans Go Bargain Hunting and Shake Up Retail’s Royalty
Retail // June 05, 2025

The big trade down is on. Dollar General, long synonymous with serving America’s most budget-conscious consumers, is seeing a marked shift in its customer base. On its first-quarter 2025 earnings call, CEO Todd Vasos disclosed that the retailer is attracting more high-income shoppers than at...

Grocers Tap Contextual Commerce in Bid to Grow Digital Engagement
Retail // August 31, 2023

This week in grocery, Weis Markets and The Fresh Market leverage contextual commerce to drive loyalty and engagement, Dollar General looks to expand its produce selection, and Target expands its private-label food selection. Get the Full Story Complete the form to unlock this article and...

Report: Hostess Weighs Sale After Takeover Interest From Food Giants
Acquisitions // August 27, 2023

Some of the world’s biggest food companies are reportedly interested in buying Hostess Brands. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Interviews & Exclusives
High-Income Americans Go Bargain Hunting and Shake Up Retail’s Royalty

June 05, 2025
The big trade down is on. Dollar General, long synonymous with serving America’s most budget-conscious consumers, is seeing a marked shift in its customer base. On its first-quarter 2025 earnings call, CEO Todd Vasos disclosed that the retailer is attracting more high-income shoppers than at any time in the past four years — a trend […]

Quick Reads
Walmart Targets Younger Consumers Amid Tariff Troubles

June 08, 2025
Walmart is reportedly focusing on new and younger shoppers to offset the impact of tariffs. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Report: Hostess Weighs Sale After Takeover Interest From Food Giants

August 27, 2023
Some of the world’s biggest food companies are reportedly interested in buying Hostess Brands. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...